- Validated Model and Assessment Tool
- 8 Tangible Disciplines of Customer Culture
- Proven Linkage Between Disciplines and Business Results*
- Large Knowledge Base of Actions that Drive Improvements
- Positive Results: > 250 Well-known Companies
*Business Results: 1. Revenue Growth, 2. Profit Growth, 3. Profitability, 4. New Product Success, 5. Customer Satisfaction, 6. Innovation.