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Sep 20

What Customer Centricity means at Moneytech

This is the third in a series of posts that links to a video series about customer culture.

In this week's short video (1:15), vimeo.com/video/267530375, Sonja Sandral, General Manager at Moneytech, talks about what Customer Centricity is in practical terms at her company.

Enjoy the video!

– R. Davis

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Sep 12

What does being customer-centric really mean?

This is the second in a series of posts that links to a video series about customer culture. The videos all feature Dr. Linden Brown, chairman and co-founder of MarketCulture Strategies, Inc. Linden, along with his son Chris, CEO of MarketCulture, literally wrote the book on customer culture: The Customer Culture Imperative.

In this week’s short (1:13) video, vimeo.com/video/267530306, Linden talks about what being...

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Sep 5

Why is a Customer-Centric Culture so important?

This post is the first in a series of posts that links to a video series about customer culture. The videos all feature Dr. Linden Brown, chairman and co-founder of MarketCulture Strategies, Inc. Linden, along with his son Chris, CEO of MarketCulture, literally wrote the book on customer culture: The Customer Culture Imperative.

In this week’s short (3:38) video Linden talks about why having a customer-centric culture is so...

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Feb 12

Customer Insight: Beyond VOC and Customer Journey Mapping

 

In this post I’m going to write about Customer Insight, one of the eight disciplines of Customer Culture. I’ll cover what customer insight is, the business case for it, and how it links to strategy and business performance. I’ll also talk about where insights come from to help explain why most companies aren’t very good at generating them.

If you are like most readers you probably feel that you have some idea about...

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Jan 31

Top 12 Reasons You Should Measure Customer Culture

 

Here are the top 12 reasons you should measure customer culture. To the best of our knowledge, the Market Responsiveness Index (MRI™) from MarketCulture Strategies is the only direct measure of customer culture available today. If you are aware of another one please let us know. We and our readers would be grateful to you for bringing it to our attention.

01 Culture is fuzzy to most of us. Measurement makes customer...

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ViewForward Business Advisors

We leverage the proprietary MarketCulture® framework to unlock the value of customer centricity as an enterprise-wide capability to deliver superior business performance.

ViewForward Business Advisors, LLC is based in the Dallas-Fort Worth Metroplex and we serve clients throughout Texas and nationwide.

Contact Us

ViewForward Business Advisors, LLC
950 E. State Highway 114, Suite 160
Southlake, TX 76092
P: (817) 601-0867
contactus@viewforwardadvisors.com

View Forward Business Advisors, LLC

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