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Apr 26

ViewForward Is Now In Texas!

Where have I been, you ask?  It has been eight months since my last blog post so you might have been wondering what was going on. 

Well, actually, quite a bit!

At the time of my last post we were in the middle of selling our house in Massachusetts and preparing to move to Texas.  The house sold at the end of October and we moved to the Dallas-Ft. Worth area just a couple of days after the closing.  I’m happy to report that...

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Aug 17

Where Does Marketing Belong in the Conceptual Hierarchy of Your Business?

In my last post (For Greater Impact Think of Marketing as an Ideology) I said that business leaders should think of marketing as an ideology. In this post I want to explain why.

Let me say at the outset that the aim of this post is not to claim high status for the marketing function. In fact it is not about the marketing function at all. Instead it is about where marketing belongs in the conceptual hierarchy of a business,...

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Jul 7

For Greater Impact Think of Marketing as an Ideology

Note: This post is intentionally short because I want to make a three very important points and I do not want to dilute the message with long explanations.

In my last post, (A Self-Fulfilling Prophesy: The Marketing Department’s Loss of Influence.), I concluded with the following statement:

Please bear in mind that I am a marketer and also that I am not calling into question the models, frameworks, analytics, or...

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Jun 23

A Self-Fulfilling Prophesy: The Marketing Department’s Loss of Influence.

In my last post (Is the Marketing Department Losing Influence?) I talked about the 2015 paper “The loss of the marketing department’s influence: is it really happening? And why worry?” by Christian Homburg, Arnd Vomberg, Margit Enke, and Philipp H. Grimm, published in the January 2015 issue of the Journal of the Academy of Marketing Science.

In this post I will continue to talk about this paper but this time I’ll focus on why...

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Jun 2

Is the Marketing Department Losing Influence?

In my last post (Is Marketing in Decline?) I talked about “The Decline and Dispersion of Marketing Competence” by Frederick E. Webster Jr., Alan J. Malter, and Shankar Ganesan published in the Summer 2005 issue of MIT Sloan Management Review.

As promised, in this post I’ll talk about a 2015 paper on a closely-related topic.  The paper is “The Loss of the marketing department’s influence: is it really happening? And why worry?...

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ViewForward Business Advisors

We leverage the proprietary MarketCulture® framework to unlock the value of customer centricity as an enterprise-wide capability to deliver superior business performance.

ViewForward Business Advisors, LLC is based in the Dallas-Fort Worth Metroplex and we serve clients throughout Texas and nationwide.

Contact Us

ViewForward Business Advisors, LLC
950 E. State Highway 114, Suite 160
Southlake, TX 76092
P: (817) 601-0867
contactus@viewforwardadvisors.com

View Forward Business Advisors, LLC

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