This is the seventh in a series of posts that links to a video series about customer culture. The videos all feature Dr. Linden Brown, chairman and co-founder of MarketCulture Strategies, Inc. Linden, along with his son Chris, CEO of MarketCulture, literally wrote the book on customer culture: The Customer Culture Imperative.
In this week’s short video (5:30), vimeo.com/video/267530229, Linden discusses the eight disciplines, or traits, shared by all companies with a true customer culture. Research shows that these disciplines drive future business performance.
Enjoy the video!
– R. Davis
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