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Welcome to the ViewForward Business Advisors Blog!

In this first post I would like to provide some general thoughts about marketing and also about the sort of content you can expect to find in future posts here.

Where to start? Maybe this quote from Peter Drucker would be a good place:

"Any business enterprise has two - and only these two - basic functions: marketing
and innovation."

- Peter Drucker

I have never, ever, met a CEO who feels this way.  On the contrary, it's typically more like "marketing is a huge cost and I'm not sure what I get in return."

Where do I come down on the issue? With Peter Drucker of course!

In future posts I will shed light on why Peter Drucker's statement is true and the implications for B2B industrial and technology-product companies.

Please stay tuned!

— R. Davis

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ViewForward Business Advisors

We leverage the proprietary MarketCulture® framework to unlock the value of customer centricity as an enterprise-wide capability to deliver superior business performance.

ViewForward Business Advisors, LLC is based in the Dallas-Fort Worth Metroplex and we serve clients throughout Texas and nationwide.

Contact Us

ViewForward Business Advisors, LLC
950 E. State Highway 114, Suite 160
Southlake, TX 76092
P: (817) 601-0867

View Forward Business Advisors, LLC

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