Customer Centricity

Business Performance Outcomes Linkage

One of the most powerful aspects of the MarketCulture Model is the validated linkage between the eight (8) disciplines of customer culture shared by all high-performing customer-centric companies and six very important business performance outcomes as shown in the chart below. The MRI disciplines are a set of unique but related indicators of customer culture, and they combine to predict the six business performance outcomes differently. Specific customer culture disciplines can be targeted to achieve specific business performance goals. In other words, although an across-the-board increase in all MRI disciplines would clearly be beneficial, the MRI tool can be used to identify the most efficient way that improvement in a specific performance area can be achieved. For example, if improving profitability is the goal, improvements in Competitor Insight, Cross-Functional Collaboration, and Strategic Alignment would be the best place to focus efforts.

Business Performance Outcomes

ViewForward Business Advisors

We leverage the proprietary MarketCulture® framework to unlock the value of customer centricity as an enterprise-wide capability to deliver superior business performance.

ViewForward Business Advisors, LLC is based in the Dallas-Fort Worth Metroplex and we serve clients throughout Texas and nationwide.

Contact Us

ViewForward Business Advisors, LLC
950 E. State Highway 114, Suite 160
Southlake, TX 76092
P: (817) 601-0867

View Forward Business Advisors, LLC

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